| A website creator building a webpage soon | | | | |
| learns that the most effective way to get | | | | How then, do webmasters develop relevant |
| useful traffic to a website is to rank in the | | | | external links to their websites if no one |
| first page of search results for targeted | | | | will swap links? The short answer is to |
| keywords. It is simple to reason that you | | | | write. Sit back in your chair and take a |
| need content in your site that includes those | | | | good look at this article. If you can create |
| keywords. This is the first step that is | | | | copy for your pages then you can develop |
| sometimes ignored when you get overwhelmed by | | | | articles to post all over the internet in |
| the massive amount of linking information out | | | | directories and blogs. When you add your |
| there. Create whatever style of content in | | | | author resources to the article, include your |
| your webpage well, using the keywords | | | | link. It's that simple really. If you write |
| wherever reasonable. Google has spent a lot | | | | an article related to your website then you |
| of time finding ways to reward good webpages | | | | will most likely create an article full of |
| and penalize those they consider cheating, so | | | | keywords linking to your webpage. If your |
| it makes sense that basic content should be | | | | article is out of context, you can invent |
| optimized. As a note about content, I have | | | | creative methods to include a few good |
| had top ten ranking for certain keywords in | | | | keywords such as in my earlier example of the |
| Google based solely on content. This was | | | | Ultimate Fighting mixed martial arts page. |
| with a two week old UFC-style mixed martial | | | | Creating a few good articles for submission |
| arts fighting webpage with no links reported | | | | is also a good way to hone your writing |
| yet. Content trumps popularity, and it helps | | | | skills. |
| if it is related to current topics. | | | | |
| | | | Linking to your website in this way produces |
| In the menus connecting your webpages, always | | | | one-way links which are said to be given more |
| choose text links instead of graphic links | | | | value by search engines than reciprocal |
| and use your keywords which give value to | | | | links, and it is an aspect of the site |
| those text links. For example, in my mixed | | | | promotion process that you have complete |
| martial arts sites I use text links that are | | | | control over. |
| common to searches for UFC style sites such | | | | |
| as Ultimate Fighting, MMA, Cagefighting, etc. | | | | Before you start hammering out an article to |
| If the link says MMA, then the robot will | | | | post everywhere, there is one thing to note. |
| conclude that the page it points to is | | | | Some search engines use a duplicate content |
| somehow relevant to MMA. | | | | filter to make certain spamming techniques |
| | | | less effective. What this means is that if |
| Regarding external links leading to your | | | | the indexing robot finds the same content |
| website, things seem simple enough on the | | | | again and again in different locations, it |
| surface. Submit your site manually to every | | | | will filter the duplicates. Now you are |
| free directory having any pagerank. Use pay | | | | groaning, "Am I supposed to write hundreds of |
| directories if you have a budget, but it is | | | | articles?" There are software applications |
| possible to get your website ranked well | | | | that can spin your articles for you. |
| without paying. Exchanging links with other | | | | Remember to check the terms of directories |
| site owners (particularly those with similar | | | | for site specific policies. |
| content to yours) is a great way to get your | | | | |
| site established on the internet, but it can | | | | The links pointing to your webpage are an |
| sometimes be difficult to find high ranking | | | | important part of your site promotion. The |
| websites willing to trade with an early stage | | | | more quality links you can acquire, the |
| website. Increasing your pagerank first will | | | | better your results will be. Take control of |
| give other website owners a reason to link to | | | | your webpage's future and create some one-way |
| you. | | | | links that describe what your page is about. |