| A website creator building a webpage soon learns that | | | | owners a reason to link to you. |
| the most effective way to get useful traffic to a | | | | How then, do webmasters develop relevant external |
| website is to rank in the first page of search results | | | | links to their websites if no one will swap links? The |
| for targeted keywords. It is simple to reason that you | | | | short answer is to write. Sit back in your chair and |
| need content in your site that includes those keywords. | | | | take a good look at this article. If you can create copy |
| This is the first step that is sometimes ignored when | | | | for your pages then you can develop articles to post |
| you get overwhelmed by the massive amount of | | | | all over the internet in directories and blogs. When you |
| linking information out there. Create whatever style of | | | | add your author resources to the article, include your |
| content in your webpage well, using the keywords | | | | link. It's that simple really. If you write an article related |
| wherever reasonable. Google has spent a lot of time | | | | to your website then you will most likely create an |
| finding ways to reward good webpages and penalize | | | | article full of keywords linking to your webpage. If your |
| those they consider cheating, so it makes sense that | | | | article is out of context, you can invent creative |
| basic content should be optimized. As a note about | | | | methods to include a few good keywords such as in |
| content, I have had top ten ranking for certain | | | | my earlier example of the Ultimate Fighting mixed |
| keywords in Google based solely on content. This was | | | | martial arts page. Creating a few good articles for |
| with a two week old UFC-style mixed martial arts | | | | submission is also a good way to hone your writing |
| fighting webpage with no links reported yet. Content | | | | skills. |
| trumps popularity, and it helps if it is related to current | | | | Linking to your website in this way produces one-way |
| topics. | | | | links which are said to be given more value by search |
| In the menus connecting your webpages, always | | | | engines than reciprocal links, and it is an aspect of the |
| choose text links instead of graphic links and use your | | | | site promotion process that you have complete control |
| keywords which give value to those text links. For | | | | over. |
| example, in my mixed martial arts sites I use text links | | | | Before you start hammering out an article to post |
| that are common to searches for UFC style sites | | | | everywhere, there is one thing to note. Some search |
| such as Ultimate Fighting, MMA, Cagefighting, etc. If the | | | | engines use a duplicate content filter to make certain |
| link says MMA, then the robot will conclude that the | | | | spamming techniques less effective. What this means |
| page it points to is somehow relevant to MMA. | | | | is that if the indexing robot finds the same content |
| Regarding external links leading to your website, things | | | | again and again in different locations, it will filter the |
| seem simple enough on the surface. Submit your site | | | | duplicates. Now you are groaning, "Am I supposed to |
| manually to every free directory having any pagerank. | | | | write hundreds of articles?" There are software |
| Use pay directories if you have a budget, but it is | | | | applications that can spin your articles for you. |
| possible to get your website ranked well without | | | | Remember to check the terms of directories for site |
| paying. Exchanging links with other site owners | | | | specific policies. |
| (particularly those with similar content to yours) is a | | | | The links pointing to your webpage are an important |
| great way to get your site established on the internet, | | | | part of your site promotion. The more quality links you |
| but it can sometimes be difficult to find high ranking | | | | can acquire, the better your results will be. Take control |
| websites willing to trade with an early stage website. | | | | of your webpage's future and create some one-way |
| Increasing your pagerank first will give other website | | | | links that describe what your page is about. |