| Every month give all your students between 2-5 trial | | | | raving fans, remember the last time you went to see a |
| passes to give to their friends, ask students for their | | | | great movie, how many people did you tell to go and |
| support rather than demanding it! Most will not you use | | | | see that movie Right! Lots and lots. The same thing |
| them but if just two percent give the passes and you | | | | should happen with your students, the following factors |
| give out 200 passes, that's 4 leads without little effort | | | | will encourage your students to refer. |
| and cost. | | | | Exciting classes |
| The best way to obtain referrals is to give an | | | | Friendly & Courteous staff |
| outstanding service, through teaching great classes | | | | Giving more than expected |
| and helping students achieve their goals. Have Raving | | | | Helping people achieve their goals |
| Fans and they will be happy to recommend your | | | | Incentives i.e pro-shop vouchers |
| school to their friends and family. | | | | Another strategy is a VIP or trial pass strategy with a |
| Highlight that most of our members are referred by | | | | difference! Heres how it works; you enter a beginner |
| others which helps make the school a good place to | | | | introductory lesson date and time on the passes, you |
| come to by having quality people attend. | | | | distribute as many as you can. You then hold a mass |
| Referrals should be your biggest source of prospects | | | | introductory/beginner lesson. I work this strategy for 3 |
| other than leads you generate yourself. | | | | months a year and typically enroll between 6-12 people |
| Referrals come from not just satisfied customers but | | | | every group introductory class. |