Marketing Lessons from Karate

If you ever went to a Karate class, you'd think youremember where you parked the car.
died and went to hell. Not not heaven. Hell. BecauseAnd yet most people get bored with repetition. It's old
you'd soon be pretty bored with the repetition. Youhat they say. They listen to a learning audio tape once
see, in karate you don't learn 400 movements all atand then listen to the next one. And the next. Never
once. Instead you learn one movement 400 times.learning, never implementing. I listen to most audio at
The day someone steps out of the shadows to put aleast 5 times in a row and some tapes I've listened to
fist to your face, you'll instinctively see the benefit ofas many as 50 times. You've got to learn, listen and
the repetition. In a split second, you'll react, without evenimplement. Then do the same thing 400 times.
consciously thinking about it. This is the power ofDo just three things. We've dedicated our year to just
repetition.three things.
The Brain only learns through repetition and extreme1) Referrals 2) Strategic Alliances 3) Developing
danger.Content
If there's extreme danger, the brain will store theAnd every single day of the year, we make sure we
information on a top priority basis. If the information isn'tdo all of these three things. In a year, that's about 365
quite so life and death based, the brain needstimes, or more. Do just three things 400 times this year
repetition. Which is why you can always rememberand you'll think you died and went to hell.
where to find the spoons in your kitchen but can'tAnd then then found heaven.