Rise of the Ultimate Fighting Championship

MMA in the United States was a bit slow to grow. Inminutes to an hour jockeying for control. That is where
the the early 1990's Royce Gracie rocked the Unitedwhat would become Ultimate Fighting lost a lot of its
States by showing us that everything we believedappeal.
about fighting was wrong. This little skinny 170 lb manIt wasn't until Zuffa bought the UFC in the early 2000's
was able to effectively beat up every other man in aand re branded the Ultimate Fighting Championship as
no holds barred tournament... regardless of sizean athletic competition. They incorporated a list of rules,
difference.and implemented strict time limits to speed up the pace
It proved an age old saying that size does not matter.of the competition. They also focused heavily on re
Its not the size of the dog in the fight but the size ofbranding what was "No Holds Barred" into Mixed
the fight in dog. Over the next 20 years fighting wouldMartial Arts.
be completely revolutionized not just in the UnitedThree years later and nearly 30 million dollars in debt
States, but in the world. Ground fighting was the hotthe UFC managed to pull itself out of impending
new kid on the block, and every tough guy wanted afinancial disaster by teaming up with Spike TV and
piece of this 'mysterious' fighting system.creating the Ultimate Fighter Reality TV show. This
Even though ground fighting was shiny and new in thewould immediately ignite new interest in the concept of
United States, other countries such as Brazil had beenUltimate Fighting and launch a new generation of Mixed
participating in no holds barred fighting for over aMartial Arts fans.
hundred years. Vale Tudo was a popular form ofToday, the UFC is bigger than ever. Consistently selling
combat in Brazil and ground fighting was fairly wideout arena's and selling millions of dollars in PPV. The fall
spread. The United States was just slow to catchof boxing has also helped the Ultimate Fighting
onto this concept.Championship secure its role as an industry leader in
Discovering ground fighting did however have itscombat sports.
limitations. As collegiate and former Olympic caliberThe freight train that is the Ultimate Fighting
wrestlers discovered that they too had quite a bit ofChampionship shows no signs of slowing down, and it
potential in no holds barred fighting, and tried their handcould easily become the next truly international sporting
in the cage. This led to long drawn out fights, whereevent. Rivaling boxing, professional wrestling, and even
two guys would lay on top of each other for 30soccer.