| This article encourages prospective online marketers | | | | totally a business area. Walt Disney did it with his |
| to take time to learn the business properly, rather than | | | | theme parks; Henry Ford did it for the car industry. But |
| rushing from one "Instant Wealth" scheme to another. It | | | | such originality is extremely rare; if you have it you |
| draws a parallel with devolping "Kung Fu" in the Martial | | | | certainly don't need to be reading this! |
| Arts - an excellence gained over time and with great | | | | For most people there is a simple formula for achieving |
| personal effort. | | | | success in any business: find someone who's already |
| Copyright (c) 2008 Steve Cowley | | | | successful in that area and copy them! Do exactly |
| I don't know for sure what percentage of people trying | | | | what they do (which isn't always what they say they |
| to make money on the Internet actually succeed. I | | | | do) and you will be successful too. This is equally true |
| doubt if it's much higher than 1%. That would mean | | | | of online businesses too. |
| about 99 people in every 100 meet with little or no | | | | The question then becomes one of trust. Who among |
| success. And with it go their dreams, energy, and | | | | the many hundreds of "successful" entrepreneurs do |
| money! | | | | you follow? |
| I suspect that part of the reason for this high failure | | | | The first step is: get yourself an education! I'm not |
| rate is the promise of "Instant" rewards that is so | | | | talking about a High School diploma either. Learn as |
| prevalent online. We've all had the e-mails: "Earn | | | | much as you can about Internet Market generally, |
| $10,000 In Just Four Weeks"! The promises of high | | | | before you work on your own specific niche. |
| returns without too much personal effort simply attract | | | | All businesses survive or fall on the customers they |
| the wrong type of person - people looking for a free | | | | attract. No customers, no business! In order to make |
| lunch. The only person likely to get rich out of these | | | | money on the Internet, you need to know how to send |
| schemes is the seller! | | | | qualified visitors to the products you want them to buy. |
| Building any type of business, online or not, takes time, | | | | Basically it's really that simple! But simple isn't always |
| perseverance, and massive action. There is no free | | | | easy! |
| lunch! | | | | You may have to contact thousands of potential |
| The term "Kung Fu" is synonymous with Chinese | | | | visitors, in order to persuade 10 to visit your site, in |
| Martial Arts. In fact the term simply means an | | | | order for one to "buy"! Unless you are very careful |
| excellence which is achieved over time through hard | | | | you can lose a lot of money just trying to make this |
| work and great personal effort. A chef can have | | | | happen. This is where a solid education comes into its |
| "kung fu", as can a gardener. It is this quality that you | | | | own; it can save you from making really costly |
| need to develop if you are going to succeed on the | | | | mistakes that wipe out your enthusiasm and your |
| Internet. | | | | finances! |
| You are building a business over time, with your | | | | Take time to learn the skills necessary for success. |
| personal effort and energy being the price you pay. | | | | Develop your online business from a sound base and it |
| There are ways to make the process less costly | | | | will serve you well. Rush around from one "Get Rich |
| though! The easiest is: Copy Your Way to Success! | | | | Quick" scheme to another and you will end up broke |
| Every now and then someone comes up with an idea | | | | and dispirited. Remember you want to be a Kung Fu |
| so revolutionary, so unconventional, that it a redefines | | | | Master in online business! |