| What can a sales person, marketer or business | | | | be an emotional transaction? What about a car or |
| person learn from the martial arts? The answer: A lot! | | | | furniture? You might not think so, but it very much is. |
| There are five tenants that make up the core of Tae | | | | Whether it's a pushy car sales person or a testy clerk |
| Kwon Do. These tenants are: | | | | who had a bad day at the gas station, the interaction |
| -Courtesy | | | | related to even the simplest purchases can have an |
| -Integrity | | | | emotional affect on the person making the purchase, |
| -Perseverance | | | | which can ultimately impact them doing business with |
| -Self Control | | | | you in the future. A business that I frequent regularly, |
| -Indomitable Spirit | | | | teaches their associates that no matter what at the |
| This article is the first in a series of articles that will | | | | end of a sale they must say, "We appreciate your |
| focus on these tenants and the impact they can have | | | | business and have a great day". A simple and |
| in the business world. As a practitioner, these tenants | | | | powerful act of courtesy that does wonders for |
| can do wonders in building self confidence. They also | | | | customer loyalty because it stimulates a positive |
| provide a focus for achieving something bigger and | | | | response which in turn creates a positive perception. |
| better than one's self. Tae Kwon Do teaches | | | | If you don't know how your customers perceive you |
| self-confidence and focus through these tenants, | | | | or your organization you should! A strategy should be |
| which are necessities in the world of sales, marketing | | | | implemented to discover the identity associated to you |
| and business. | | | | or your organization by your clients. After all, lost clients |
| Courtesy, as defined by Merriam Webster's online | | | | are much harder to get back once they've moved on |
| dictionary, is the act of consideration, cooperation and | | | | to a competitor. One simple way to kick start this |
| generosity in providing something. What services or | | | | process is to send out customer surveys. If needed |
| products do you provide? When people think of you | | | | attach a prize or offer to help the response rate. The |
| do they see you as a generous cooperative and | | | | survey should ask specific questions about delivery, |
| considerate person? If they don't or have a negative | | | | product satisfaction, the perception of sales and |
| perception of you, it must be changed immediately. | | | | customer service personnel, costs, etc. |
| These negative perceptions not only impact you but | | | | Take the time to understand the touch points you |
| the organization that you represent. As a sales person, | | | | have with your customers and the emotional impact |
| marketer or business owner these negative | | | | those touch points may be having. Understand the |
| perceptions whether true or not will have a negative | | | | emotional dynamics involved in your sales, marketing |
| impact on your bottom line and will ultimately make | | | | and business processes to ensure that you're building |
| selling that much harder. | | | | a solid relationship that will ultimately increase sales and |
| People are emotional and attach emotional qualities to | | | | customer loyalty. |
| real world transactions. Should buying gasoline or gum | | | | |