| What does Magnetic Sponsoring and the CIA have in | | | | to make sense of these perplexing incidents. And then |
| common? A year and some months ago I decided I | | | | the question popped in my head... |
| was going to become a CIA spy, not knowing fully | | | | "Do I really want to work for the CIA?" |
| what I was getting myself into. All I really knew about | | | | The answer was clear. I called Joe K. (whoever he is) |
| being a spy was Sidney Bristow, Jack Bauer, and of | | | | back about 30 minutes later and told him that I wasn't |
| course the spy that never dies (or ages), James Bond, | | | | ready. You know what his reply was? He said: |
| or better known as 007. | | | | "I thought so." |
| I could only imagine in my head that I'd have lots and | | | | Some of you probably got the correlation I'm drawing |
| lots of cash in all currencies, the ability to speak just | | | | here with the story, and some of you are thinking |
| about any foreign language, beautiful women all over | | | | "what does this have anything to do with MLM?" It's |
| me asking for my number, the Austin Martin, and crazy | | | | simple: |
| Kung Fu moves to come out of every fight... winning! | | | | POSTURE. |
| Excited about the prospect of an illustrious career in | | | | Mike Dillard talked about this in Magnetic Sponsoring |
| the intelligence industry I attended by invitation a CIA | | | | and re-emphasized this point as I attended his MLM |
| recruiting event somewhere in the west coast. As I | | | | Traffic Formula 101 course. When I was creating my |
| approached the recruiting table I was greeted by two | | | | e-mail series at the seminar I was asked to create the |
| gentlemen, one a retired clandestine services field | | | | avatar of my ideal prospect. I had to lay out all the |
| officer (i.e. it's the politically correct term for a spy) the | | | | qualities of the ideal person I'd like to have in my |
| other active. | | | | business to create the avatar, and then take the |
| I whipped out my resume immediately, eager to display | | | | features of my business and turn them into benefits |
| my qualifications for the job. As I excitedly conversing | | | | that'll be attractive to my ideal prospects. These |
| with the older gentleman, I noticed that his name tag | | | | benefits might not attract people that do not fit the |
| read "Joseph S." while the other agent's read "Joe D." I | | | | avatar of my ideal prospect, but it doesn't matter |
| thought to myself, Joseph & Joe, what are the | | | | because the whole point is to attract only the kind of |
| chances... | | | | person I want in my business. |
| What happened next though, started to creep me out | | | | The Joe's definitely had posture and knew what they |
| a bit... My conversation with Joe S. was wrapping up | | | | wanted in an ideal candidate. Their system was |
| and I expressed my strong interest in securing an | | | | designed to find the best candidate they could and |
| interview with the agency. Joe S. handed me a | | | | weed out the pretenders. And you know what, I |
| business card and said "It was good talking to you. | | | | wasn't the one! |
| Here's the card of your interviewer. He'll contact you | | | | Now think for a second about how most network |
| within the next 72 hours." | | | | marketers talk to their prospects. Do you think that |
| I thanked him and read the name on the card... and my | | | | they usually speak with total confidence and belief? |
| interviewer's name was... Joseph Kxxx (I forgot how | | | | That they are the ones holding the cookies? Based on |
| to spell his last name). Almost immediately I questioned | | | | the law of averages (and real-life stats & |
| Joe S. | | | | observations), the answer is NO. |
| "Is Joseph your real name?" | | | | Many network marketers have no idea what they got |
| He looked at me and gave me sort of a George Bush | | | | themselves into and didn't approach the business as a |
| smirk, wished me good luck with my interview and | | | | business, and why do you think that is? Chances are |
| sent me on my way. As I walked out the door I | | | | the posture of the SPONSOR was weak, which |
| started feeling uneasy about this whole thing... I mean, | | | | inherently attracted weak prospects and/or |
| why the heck do they all have the same name? | | | | demonstrated poor posturing that was duplicated in a |
| A few days later, I received an e-mail about my | | | | negative fashion. |
| interview. The e-mail was signed by Joseph K. the | | | | What I learned early on from the mentors in my |
| interviewer assigned to me. It was followed by a | | | | primary MLM opportunity that really made a difference |
| personal phone call. He quickly introduced himself (I | | | | was posturing. It took me sometime to understand and |
| could swear that voice belonged to Joe. S the | | | | master what posturing meant. It didn't mean bullying |
| recruiter at the event) and asked if I'd be available the | | | | people around or anything like that. It was about being |
| following Tuesday at 1:30PM to which I replied | | | | steady in my belief that I was offering someone an |
| positively. After we confirmed the date and time, he | | | | opportunity that was extremely valuable and |
| didn't give me the place we'd be meeting. All he said | | | | life-changing, for the right person. It wasn't easy but |
| was he'd call me the morning of our interview to | | | | well worth it. |
| provide instructions in terms of our meeting location... | | | | I was thoroughly frustrated with my prospecting |
| Totally CIA style. | | | | activities in the first 11 months of my business, blasting |
| Now the problem is, I was thoroughly CREEPED OUT! | | | | through 63 warm contacts without sponsoring a single |
| What the heck, 3 people and all their names were Joe. | | | | person. Yet, I took a deep breath, calm myself down, |
| And now this. I was honestly SCARED about getting | | | | learned to posture effectively, and with the coaching |
| kidnapped or shot through my own window. Let's | | | | of my mentors, eventually climbed to the top of the |
| examine the facts: | | | | compensation chart in our business in the next 12 |
| 1) I knew NOTHING about the real identifies of these | | | | months, personally sponsored as many as 13 active |
| individuals, and | | | | distributors in 7 days, with traditional prospecting. |
| 2) I didn't know where my meeting was going to be. | | | | That being said, my business has NOT grown much |
| And truthfully, | | | | since then as I found it more and more difficult to find |
| 3) I wasn't even sure if the guy on the phone was | | | | someone who is willing to duplicate through traditional |
| from the CIA. He could be anybody, really. | | | | prospecting and sponsoring. Thanks to Mike Dillard for |
| He could be a rogue agent, or a terrorist, or some spy | | | | creating the Magnetic Sponsoring system. I now have |
| from another country for all I know (well, I really didn't). | | | | downline and crossline friends that are extremely fired |
| He could be watching me thru a telescope as we | | | | up about this method of business expansion. |
| were talking on the phone! | | | | So, thank you, Mr. Mike Dillard. |
| So there I was, sitting in my room, SHAKING and trying | | | | |