| My coaching, consulting and article | | | | - Confident as they regained flexibility, |
| submission clients always ask me, "Eric, what | | | | increased stamina, and improved overall |
| should we write about?" | | | | health quickly with an exciting new workout |
| | | | and routine every single class |
| I always tell them I may be your #1 resource | | | | |
| to make your articles better and get them | | | | - Engaged in a total-body workout adaptable |
| published on the top websites, ezines, | | | | to any age |
| article directories and article announcement | | | | |
| lists. However, I am not your number one | | | | - Fulfilled as they improve their |
| resource for article ideas. | | | | concentration, self-discipline and attitude |
| | | | so they can perform better at work and live |
| Why? | | | | life to the fullest |
| | | | |
| Because I don't know your industry and I | | | | - Protected as they have learned techniques |
| don't know your audience. | | | | that will help them defend themselves and |
| | | | their families from a variety of attacks and |
| Your number one resource is your customers. | | | | real-life street situations. |
| So before you even write one word of your | | | | |
| article, you must get to know your customers | | | | Step 3: List the top 10 questions your |
| even better. To do this effectively, you must | | | | audience asks you on a regular basis |
| create a composite sketch that embodies | | | | |
| everything your customers think, feel and | | | | For example, when potential new adult |
| care about in your industry. | | | | students enter the school they ask my |
| | | | instructor: |
| Here's how I created a composite sketch of | | | | |
| our adult class for my karate instructor, | | | | 1. There are so many martial art schools |
| Grand Master Ralph Chirico. | | | | around, why should I attend your class? |
| | | | |
| How to Get to Know Your Customers Better So | | | | 2. What martial arts style will best suit my |
| You Can Write Better, Faster | | | | needs and wants? |
| | | | |
| Step 1. List your audience's hot buttons | | | | 3. What will I learn? |
| | | | |
| After interviewing the adult class, I | | | | 4. How will I benefit from martial arts |
| discovered that our adult students are | | | | training? |
| looking for a fun, exciting way to keep | | | | |
| physically fit, relieve stress and learn | | | | 5. Will the martial arts improve my work |
| vital self defense techniques that will save | | | | performance? |
| their lives. | | | | |
| | | | 6. I am not athletic at all, is the martial |
| Using these hot buttons, my instructor can | | | | arts for me? |
| create articles like: | | | | |
| | | | 7. What are some self defense techniques that |
| 1. How to keep physically fit for years to | | | | I will learn |
| come | | | | |
| | | | 8.The doctor says I need to do more |
| 2. 3 simple martial arts secrets that will | | | | cardio-aerobic exercises, how will the |
| help you relieve stress quickly | | | | martial arts fulfill that need? |
| | | | |
| 3. How martial arts training will save your | | | | 9. How hard and how much do I have to train |
| life | | | | to get the most out of martial arts? |
| | | | |
| Step 2. List all the emotions your audience | | | | 10. What do I have to do to reach black belt? |
| has in regards to those hot buttons. | | | | |
| | | | When you're looking for story ideas, these 10 |
| For example, before they became students at | | | | questions will always provide brilliant |
| Chirico's School of Karate, the students | | | | inspiration. |
| were: | | | | |
| | | | Step 4: Flip through your industry magazines |
| - Tired of the same, old gym routine | | | | and tear out a picture of someone who looks |
| | | | like one of your customers. |
| - Frustrated that they did not have the | | | | |
| confidence to stand up for themselves or | | | | Yes it's unconventional. And, yes it works. |
| their families | | | | Whenever you write articles for your website, |
| | | | blog, newsletter or submission and you get |
| - Angry as they had no means of eliminating | | | | stuck on a certain phrase or just don't know |
| stresses from work and their daily lives | | | | how to explain a concept, look at the |
| | | | picture. Then, explain the concept in plain |
| Once they became students they felt: | | | | terms to that customer and watch your |
| | | | writer's block melt away fast. |
| - Happy to empower themselves and their | | | | |
| families with the keys to success and | | | | Follow thee techniques and I guarantee your |
| healthier lifestyles | | | | copy will be tight, to the point, and focused |
| | | | on your number-one resource: Your customers. |